How to Find a Fantastic CopywriterHow to Get a Fantastic Copywriter
If you wish to use the internet to make money, you'll need a site. That web site needs to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to write the text for your web site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, not all copywriters are born equal. Some of them are very gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can know the difference.
Does the writer have a website of his or her own? Any copywriter that would like to write web copy needs to have a web site that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a website of their own, how can they assist you with yours? Look closely at the copy used on this website as well. If you find several errors, this is a terrible sign.
How favorably do you respond while you are going over the copywriter's own text? This goes beyond the simple discovering of grammatical and syntax errors. Does the website copy trigger an emotional response as you read it? Does it help you feel affection for the writer? Does the copy make you want to keep on reading and learn more about the person? Does the web site copy make you feel like you should hire the writer right away? Does the copy make you want to run for the hills? Does it cause you to be mad? All of these are vital responses and you need to take note of them.
Do some more background search on the writer. Look for reviews for the writer on independent sites and online forums. It is apt that the only reviews on the copywriter's site are going to be glowing ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be controlled by the writer him or herself. Look closely at these testimonials. It is smart to ask the copywriter to provide you references also. You need to actually contact each reference and get an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. Ask the writer to send you visit several samples that aren't already provided on the web site. This is particularly important if the copywriter says he or she is an expert in a specific field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have a number of choices available to you when you're trying to find out whether or not to employ a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.